BRANDS

Selle Royal is the historic recreational brand of the group, with comfortable bike saddles and grips for all types of leisure cyclists. Our mission is to “support cyclists”, a real commitment we implement in developing bike products and projects.
fi’zi:k  is the racing brand of the company born in 1996.fi’zi:k is the phonetic spelling of the word “physique”, referring to the form or state of the human body. Often associated with general fitness and athletics, the word is also used in many contexts to illustrate physical strength and health. fi’zi:k means passion, design, technology research, innovation and made in Italy. fi’zi:k owns the surfaces where the human body connects with the machine.
Brooks England, a historical British saddle manufacturer founded in 1880, was acquired by the group in 2002. Famous worldwide for its handcrafted leather saddles and bags, Brooks represents the lifestyle brand for the group.
Crank Brothersis the mountain bike “MTB” brand of the company, acquired in 2007. Crank Brothers offers a variety of products and components for mountain bikes, from wheelsets to pedals to tools, delivering superior performance and innovative design.
PEdAl ED In 2007 Hideto Suzuki began handcrafting beautiful and functional apparel to complement his cycling lifestyle in Tokyo. Acquired in 2011, PEdAL ED designs clothing for people who love cycling.
Private Label In 2010, the group acquired Justek, the biggest Chinese saddle manufacturer. This acquisition made Selle Royal the world’s largest producer of saddles, offering the best solution for OEM and Aftermarket Private Labels due to the combination of service, customized designs and Selle Royal know-how.