History

A long-distance journey

Over sixty-five years, a journey that started from the province of Vicenza has led us to become one of the world’s most renowned companies in the bicycle industry.

1956
1960
1984
1995
1997
2002
2006
2008
2010
2011
2012
2014
2016
2021

Riccardo Bigolin opens a workshop near Vicenza (Italy) that manufactures bicycle saddles.

1956

100% of the saddle production is already exported to Europe, a clear sign that the company’s DNA is going to have an international focus.

1960

Development of the RVS (Royal Vacuum System) patent for the production of vacuum saddles. The artisan business becomes an industrial company.

1984

Selle Royal Group acquires a saddle and bicycle manufacturing facility in Brazil. This is the first step in the creation of an interconnected network of production sites, distribution partners and local companies around the world.

1995

Birth of Fizik, the brand that produces saddles for professional cyclists. A few years later it will launch the first range of cycling shoes.

1997

Selle Royal Group acquires Brooks England, a British brand famous worldwide for its leather bicycle saddles.

2002

Selle Royal Group creates Highway2 (H2), a 50% joint venture with Continental Tyres North America for dealer-direct distribution of proprietary and third-party brands in North America.

2006

Selle Royal Group acquires Crankbrothers, an American brand that manufactures mountain bike pedals and components, with offices in California and an operating hub in Taiwan.

2008

Acquisition of a majority stake in the largest company that produces saddles in China, which a few years later will become Selle Royal China.

2010

Selle Royal Group acquires PEdALED, a brand with Japanese roots, active in the design, development and production of clothing for urban and professional cyclists.

2011

Creation of A4 Selection, for dealer-direct distribution on the European market of proprietary and third-party brands, now operating in Italy, France, Austria and Switzerland.

2012

Acquisition of Pannier Ltd, a platform offering travel, products and content to cyclists and bike travellers.

2014

Royal Pro is created for dealer-direct distribution on the Latin American market of the best bike components and accessories from proprietary and third-party brands.

2016

Selle Royal Group opens to third public investors: the Wisequity V fund, managed by Wise Equity, acquires 33% of the parent company.

2021