An ecosystem of brands

We have created an ecosystem of iconic cycling brands to improve the everyday experience of cyclists, whatever their tribe.

Selle Royal

Selle Royal is a recreational cycling brand, manufacturing saddles and accessories to make the riding experience more comfortable for urban, touring and trekking cyclists.


Fizik is a performance cycling brand that designs and manufactures saddles, shoes, handle-bar tape and accessories for the most demanding cyclists.

Brooks England

Brooks England is an iconic British brand that has been producing saddles, bags and other bike accessories since 1866. They stand out for the finest know-how and timeless design.


crankbrothers is an American brand that engineers quality mountain bike products, including pedals, wheels and shoes with an iconic design.


PEdALED is the brand with Japanese roots that creates high quality, beautifully designed apparel for road and gravel cycling, bike-packing and all other kinds of cycling adventures.


Pannier is a platform that offers unique bike-packing content and experiences, including big events and small adventures around the world.