Our daily work is a collective effort which involves standing together as a team and supporting each other in order to reach the finish line
This is why we promote cycling as an alternative form of mobility and community development. We participate in the life of our local communities through volunteering, charity and empowerment activities.
Pedal to Empower
In honor of World Bicycle Day, Selle Royal Group took part in Pedal to Empower: a global initiative which marries perfectly with our company philosophy.
Migration Gravel Race
Mara Park, Kenya. The route is 650 kilometres long and unfolds at an average of 1,900 metres above sea level through trails, hunting routes, clay roads and dirt tracks.