Sharing the journey

Our daily work is a collective effort which involves standing together as a team and supporting each other in order to reach the finish line

Key initiatives


This is why we promote cycling as an alternative form of mobility and community development. We participate in the life of our local communities through volunteering, charity and empowerment activities.

Pedal to Empower

In honor of World Bicycle Day, Selle Royal Group took part in Pedal to Empower: a global initiative which marries perfectly with our company philosophy.

Migration Gravel Race

Mara Park, Kenya. The route is 650 kilometres long and unfolds at an average of 1,900 metres above sea level through trails, hunting routes, clay roads and dirt tracks.


Selle Royal Group is a partner of Mobilitars, a free and open digital symposium where the world’s leading experts on urban mobility, environmental protection and urban planning discuss how to make our cities healthier and more liveable places for all.

Trails & Bike Parks Partnership 

Crankbrothers, the Californian brand producing mountain bike components, is the promoter of Trails and Bike Parks Partnership. It runs the global project for the maintenance of mountain bike trails and parks together with a network of local partners.