Thanks to our integrated, brand-focused business strategy we can create value for all stakeholders.
At the core of our company is a portfolio of iconic brands, with which we satisfy the needs of different cycling communities.
We develop and manufacture products that enable and optimise the bike experience. They include saddles, wheels, pedals, footwear, apparel, bags and other accessories for bicycles and cyclists.
Our strategy revolves around our people. Every day, they contribute with their passion, expertise and commitment to making Selle Royal Group a global leader in the bicycle industry.
The expertise of our research and development centres enables us to constantly improve our products in terms of quality, comfort, design and performance.
Thanks to four production plants and seven logistics hubs, we cover some of the key regions for the manufacturing and marketing of bicycles: Europe (Italy and UK), Asia (China and Taiwan), South America (Brazil) and North America (California, Nevada, Illinois).
Since 1984 we have registered multiple process and product patents to protect our products and establish ourselves as leading innovators in our industry.
We sell our products worldwide through physical and digital channels. Our customers are bicycle manufacturers, distribution partners, sports or bicycle retails and private customers who shop on our e-commerce platforms.