People & Culture

The cycling revolution starts here

We enable our people to work in a creative and informal environment, in which they feel part of the Group’s values and stimulated to improve themselves and the context in which they operate.

Values

TOGETHERNESS

We act in concert with our surroundings and people. We see ourselves as part of a system that goes beyond the single elements of our organisation.

TIME

We believe we need to take back control of time. A dimension that allows us to slow down, observe, reflect and accelerate, when necessary, with a renewed awareness.

FRICTION

We believe the friction between different ideas and points of view is key to generating innovation—just like the friction between the road and the bike wheels is essential for moving forward.

MOMENTUM

We put impetus and enthusiasm in everything we do, to lead those who are brave enough to follow it, and build the momentum it needs to reach the finish line.

BALANCE

The secret to bike riding lies in balance. We actively work to find a balance between profit, respect for the environment and the wellbeing of people and communities.

Our Teams

Brand and Marketing

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Design

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Quality

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Research and development

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Administration, finance and legal

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Sales

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Supply chain

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IT and Digital

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Human resources

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Production

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People

1000+

Offices

9

Production sites

4

Cultures

30+

Key HR metrics

Average age

37.7

Women on our teams

49.8%

Key HR metrics