March 30, 2023
Today, Selle Royal Group’s headquarters will host a screening of Cracked Earth. The documentary was created by Shift Cycling Culture, a foundation which aims to instigate collective climate action in the global cycling industry and in its community.
The movie recounts the lives of cyclists living in parts of the world where climate change isn’t just a future threat, but a day-to-day reality. It depicts the way all cultures are interconnected on a global scale.
Sponsored by brands Brooks England and PEdALED, the documentary hopes to unite the cycling community, highlighting the fundamental need to take action against the climate emergency.