Today, Selle Royal Group is celebrating Forest Day, organized in collaboration with WoW Nature.

Throughout the course of this day, employees across the company will work alongside members of WoW to plant trees, helping to repopulate a wooded area near our Italian offices.

We’ve chosen to plant Holly Oaks and Juniper trees, local species which contribute considerably to the absorption of CO2. In the Christmas period of 2021, these trees were donated to our various collaborators as part of the iCare Planet project.

Forest Day aims to spread awareness among our employees of the consequences of climate change, inciting them to take responsibility for the care of our planet, starting from their local area.