July 06, 2025
Grips Made in Italy
Selle Royal Group is proud to launch new Made-in-Italy grips for the Fizik, Selle Royal, and Crankbrothers brands.
Entirely developed by the Group’s Research & Development team, the new models are the result of an in-house production process made possible by the introduction of a new injection-molding machine at the Italian facility. This investment enables the brands to experiment with materials, colors, and shapes while maintaining the same level of care, precision, and quality control that has always distinguished Selle Royal saddle production.
Notably, the Selle Royal brand, with its Grip NIVO model, further emphasizes the Group’s ongoing commitment to sustainability. The plastic components of the grips are made from ISCC+ certified bio-circular material, composed of renewable feedstocks derived from waste and residual streams, following the ISCC mass balance approach.
This represents a tangible step toward an advanced concept of responsible comfort, integrating design, quality, and sustainability into a product engineered for today’s cyclists.
