The collaboration between Selle Royal Group and Stardue Group has given rise to the Stravarda Foundation, a project that places the bicycle at the center as a tool for social, cultural, and environmental development. The initiative reflects the shared commitment of both organizations to give back value to the territory that nurtured their growth, promoting an active, sustainable, and inclusive lifestyle.

The Foundation aims to generate a positive and lasting impact on the community through social and professional integration programs in the cycling sector—including for individuals in vulnerable conditions—and educational projects targeting youth and schools. Among the first initiatives planned for 2026 are a community bike workshop, training programs for incarcerated individuals, school courses in road safety and mechanics, and the Bike to School program.

Particular attention is devoted to the protection and enhancement of the territory, with activities including trail mapping, natural area rehabilitation, and the promotion of responsible outdoor tourism.

Stravarda will be an open and participatory foundation, capable of engaging citizens, institutions, associations, and businesses in an active network of collaboration. Rooted in the local area yet guided by a broad vision, it will work to make Bassano del Grappa and surrounding areas a reference point for outdoor activities and sustainable mobility.

The establishment of the Foundation represents an important step in Selle Royal Group’s social responsibility journey, translating a vision of development that unites business, territory, and community into concrete actions. More information at www.stravarda.org